Los Angeles World Cup Fan Zone City of Downey
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From an empty space to the Official
World Cup Fan Zone in Downey
The City of Downey envisioned more than a public viewing event.
The goal was to transform an ordinary parking lot into an immersive FIFA World Cup destination capable of welcoming thousands of guests throughout an all-day celebration.
The event needed to combine live match broadcasts, sponsor activations, entertainment, food vendors, VIP hospitality, and community engagement—all while delivering a safe, seamless, and memorable experience from morning through night.
We managed every stage of production
Concept and Identity
Designed the overall event experience and transformed the venue into an official FIFA World Cup destination.
Production
Oversaw every phase of production—from pre-event planning and venue build-out to live event execution.
Vendor coordination
Coordinated sponsors, food vendors, production partners, and community organizations to ensure seamless operations.
Operations
Managed logistics, schedules, staffing, crowd flow, and on-site coordination throughout the event.
Community engagement
Created opportunities for families, organizations, and fans to connect through sports, culture, and community.
Guest experience
Designed an environment that was welcoming, engaging, and memorable from arrival to the final match.
Every memorable event starts
with a vision
What began as an empty parking lot became a vibrant FIFA World Cup destination designed for thousands of guests.
The Experience
Great events are built long before the first guest arrives. Through months of planning, production, logistics, and collaboration, our team transformed an empty space into a vibrant FIFA World Cup destination.
For 16 hours, the Fan Zone welcomed thousands of families and soccer fans to experience live matches, interactive activations, entertainment, food, and community programming in an atmosphere designed to bring people together.
25,000+ Estimated attendees
21,112
Event registrations
211
VIP registrations
Looking to produce your next large-scale event?
Let’s build something unforgettable together.