Beyond Hispanic heritage month: Building year-round connections with the Hispanic community through strategic events and consulting

Iraís López Avatar

The Hispanic community is one of the most dynamic and influential segments in the United States, contributing over $2.5 trillion annually to the economy (Nielsen). While Hispanic Heritage Month is a wonderful opportunity to celebrate culture and heritage, true engagement requires consistency, cultural awareness, and ongoing effort. A study by TikTok, “How Bilingual Ads Drive Results for Brands on TikTok,” revealed that 66% of bilingual users resonate more with ads reflecting their everyday cultural experiences. This insight underscores a crucial point: brands and organizations must engage with the Hispanic community consistently throughout the year, not just during cultural milestones.

At Be Social Productions, we understand this deeply. That’s why we offer expert consulting services and produce five impactful community events every year, designed specifically to build meaningful, lasting connections between organizations and the Hispanic community.

The Problem with Limited Engagement

Too often, brands and organizations limit their engagement with the Hispanic community to specific dates on the calendar: Hispanic Heritage MonthCinco de Mayo, or Día de los Muertos. While these are culturally significant events, relying solely on them to connect with the community can feel transactional and inauthentic.

The reality: Authentic engagement happens year-round. According to Think With Google60% of Hispanic consumers are more likely to buy from brands that demonstrate an understanding of their culture.

Our Solution: Year-Round Engagement Through Events and Consulting

At Be Social Productions, we’ve crafted a proven approach to help businesses and organizations build trust and meaningful relationships with the Hispanic community through two key services:

1. Strategic Consulting Services: We provide tailored consulting services to guide businesses and organizations in understanding and effectively engaging with the Hispanic community. Our consulting focuses on:

  • Cultural Competency Training
  • Audience Engagement Strategies
  • Bilingual Marketing Campaign Design
  • Data-Driven Insights for Community Outreach

We don’t believe in one-size-fits-all solutions. Instead, we work closely with our clients to design strategies that respect cultural values, foster genuine connections, and drive measurable results.

2. Five Signature Community Events Every Year:

Community events are one of the most powerful tools for engagement. At Be Social Productions, we organize five impactful community events annually, each strategically designed to address community needs while creating opportunities for businesses and organizations to connect with Hispanic audiences.

Our Commitment at Be Social Productions

At Be Social Productions, we don’t just create events—we create experiences. Through our strategic consulting services and five annual community events, we bridge the gap between businesses, organizations, and the Hispanic community. Our approach is rooted in respect, cultural understanding, and a passion for creating connections that go beyond transactions.

When you partner with us, you’re not just investing in an event; you’re investing in a long-term relationship with one of the most influential communities in the country.

Are you ready to engage with the Hispanic community year-round? Contact us today and let’s get started!

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