Author: Luis Carlos Cárdenas Gonzalez
Showing Up Matters: How brands can build real trust with the Hispanic community
At Be Social Productions, we partner with brands that want to genuinely connect with Los Angeles’ diverse Hispanic community. And here’s one thing we always make clear: Just saying “We speak Spanish” is not a strategy. Yes, language matters, but culture, presence, and trustmatter even more. The Hispanic market isn’t just growing, it’s leading. But to reach it,…